But he was far from the mastermind behind the renowned launch spot. Steve was highly involved with the advertising and every facet of Apple’s business. To me, this is a case of revisionist history.

In his book, Isaacson incorrectly suggests Jobs created and wrote much of the “To the crazy ones” launch commercial.

While I’ve seen a few inaccurate articles and comments floating around the Internet about how the legendary “Think Different” campaign was conceived, what prompted me to share this inside account was Walter Isaacson’s recent, best-selling biography on Steve Jobs.